Jo Hunter shares her personal journey with perfectionism and how it affected her life. Jo eventually broke free from the constraints of perfectionism and rediscovered her creativity. Jo also discussed the need to nurture creativity in all individuals. She believes creativity is essential, and it should be cultivated from an early age. Creativity allows us to transcend ideas, rules, and patterns to create new ones. We also talked about creating work environments and cultures that foster creativity. Trust and safety play a crucial role in these environments, and they can be cultivated through creative activities. Jo emphasised the importance of embracing uncertainty and delving into difficult issues to find creative solutions. If you are unsure how to explore your creativity Jo suggests engaging in micro-creative moments. It can be as simple as writing for five minutes or noticing patterns in your environment. These small creative practices can lead to significant changes over time.

Jo Hunter  is the co-founder and CEO of 64 Million Artists, an organisation dedicated to unlocking the creative potential of every human being in Britain. She started the company back in 2014 and  now leads the company day to day. One of her favourite things about being the CEO is having space to think big and strategically, and empower others in the team to dream up ideas, respond creatively to briefs and develop themselves as people. She loves running leadership programmes, seeing the way that being in a different environment can help people find the space to discover more about themselves and challenge themselves to think and act in new and interesting ways.