#203 All Stories are Useful with Jay Perry

 June 21st, 2025

"So by that definition, all stories are useful. The question is: to what end?" Jay Perry

Jay Perry and I explored what happens when we begin to see story not as decoration or distraction, but as data - the language we use to survive, connect and create. Jay shared his definition that “a story is language put to use” and reminded us that “all stories are useful” - the real question being to what end? Together we examined how some stories serve connection, while others become what Jay calls “story infections” - narratives shaped by fear, judgement or diminishment. We talked about the stories that get “archived,” the ones that still run in the background long after we’ve outgrown them and what it means to interrupt or catch those stories before they shape our choices. Jay also introduced Storysphere, his community platform for engaging with stories consciously and creatively. 


Jay Perry , (aka Wonder Man), has spent the last 45+ years creating communities to explore how to make the most of our human experience. In addition to Storycatchers he has created The Actors’ Information Project, The Coaching Collective, The Listening Games, and Wonder-shops. He also participated in the creation of Coach University and the International Coaching Federation. Jay is a Master Coach (MCAC), personal champion and creative partner for performers, artists, entrepreneurs, and the neurodiverse community. He is known as one of the world’s leading mentors for new coaches seeking professional certification. He is currently on the teaching faculty of The ADD Coaching Academy and the Board of Directors for the Re-Entry Coaching Academy. As co-author of Take Charge of Your Talent: three Keys to Thriving in Your Career, Organization, and Life, Jay has led workshops for thousands of people around the world on diverse topics such as business planning, leader­ship, transformational change, personal mastery, coaching skills, communication, and career planning. Jay lives in Charlottesville, Virginia, with his wife, Susan.


Connect with Jay

Through his website  


Storysphere Central platform


Email: jay@storycatchers.net 


Resources Mentioned

The Big Ask, Illuminated, BBC Sounds


Benjamin Zander "How Fascinating"


Tim Gallwey: "capital P equals small p minus I, which stands for performance equals potential minus interference"


Story Thinking by Angus Fletcher


Take Charge of Your Talent by Don Maruska and Jay Perry



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