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#32 Serial Entrepreneur - Kevin Ashley

 March 2nd, 2021

"From a business point of view, you need to have the willingness to continuously learn and remain open and then be willing to pivot. And this is where I see a lot of people fail so often as they fixate on a framework of what success looks like to them. And when they come up to a blocking point they don't know how to just pivot and change". Kevin Ashley.

Kevin Ashley is one of the founders of Java House, an East African coffee house and diner. We talk about the early days of Java House and the first ten branches in the first 10 years. We also cover the further growth and diversification to eventual buy-outs by private equity firms. Kevin says that building Java House was really a HR story - one about purpose and dignity at work - while a lot of people think work is about showing up at Java they instilled in staff that while they were at work they were actually there to serve a bigger thing than themselves. Kevin believes that dignity of work and a sense of purpose is the key for the future of humanity to have a functioning society.


Kevin Ashley is a serial entrepreneur. His early career was as a humanitarian worker with World Food Program and Christian Aid. In the 90s he co-founded an aviation business, 748, and then  a coffee house Java House. Java House, commonly referred to as ‘Nairobi Java’, opened its first store in 1999 at Adam’s Arcade in Nairobi with the aim of introducing gourmet coffee drinking culture in Kenya. The brand evolved to an American diner style restaurant. There are also two sister brands Planet Yoghurt and 360 Degrees Pizza. 


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