John Shinnick dropped out of university to get away from accounting. He wanted to work with people - but he found his way back to accountancy after a cousin of his told him: "Numbers don't make decisions. People do." His cousin also said he would spend most of his time dealing with people's fears and aspirations. John kept getting drawn back to how people think and got onto a trail of trying to understand more about how people do things and while working as a partner in a global accountancy practice John studied NLP and Hypnotherapy. He talks about the work he does now in coaching, mentoring and advising. We discuss the fears leaders have, groupthink, language, learning styles and change. John also shares some stories to illustrate how people cannot not communicate and how he speaks 93% of all languages. 

John Shinnick works with entrepreneurial people and businesses who recognise that there is a tension between reward and risk and who want to get the best out of their ideas and people. He has an accounting and advisory backgrounds but his focus has largely been on commercial negotiation and strategy and getting the very best out of people and teams. He is an NLP Practitioner, holds European Mentoring and Coaching Council certification and advised entrepreneurial minds as a partner in a global accounting firm for 25 years. He is also a NED and Board Advisor.