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#64 Being Yourself - Eamon FitzGerald

 November 9th, 2021

"As it turns out being authentically me means more sales when it comes to marketing and everything. So that was the big lesson I learned early on. It took a very tough learning experience. But that sense of being yourself for all its flaws and all its good things as well that was a huge learning for me." Eamon FitzGerald.

Eamon FitzGerald  and I talk about wine. Eamon has a passion for connecting great wine makers with people who appreciate their wine and loves to share the winemaker's stories. With his new venture, WineSpark, he has created a business model that makes amazing wines accessible and affordable to regular people. Eamon spent 10 years with Naked Wines in the UK and became Managing Director within a year of joining the fast growing company. He talks openly about taking on this role at a young age, and how he learned to lead and grow a business. As he says businesses are a complex beast but the key is to focus on some simple things - not rocket science. We talk about the Customer Happiness Team and culture at Naked Wines, being yourself and the importance of quality and service for customers. Eamon also talks about wine production costs and shares some stories from his extensive travels. 


Eamon FitzGerald loves discovering talented winemakers and sharing their wines and stories with his friends. He did this for 10 years when he was MD and Global Wine Director for Naked Wines in the UK and US. He spent most of his time hunting down the best independent winemakers and setting them up in business. Now back in Ireland he has set up WineSpark. WineSpark is a community of passionate wine drinkers and winemakers aiming to make the world’s best wines accessible and affordable to everyone. Eamon has worked for Decanter magazine, and on the side of a mountain in France picking grapes. He also worked in financial services in London and Dublin for Accenture. 


Connect with Eamon


Resources Mentioned

  • If Disney Ran Your Hospital: 9 1/2 Things You Would Do Differently by Fred Lee
  • Legacy by James Kerr
  • Frederico Cerelli winemaker
  • Johan Kruger winemaker
  • Naked Wines



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