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#43 Putting People First - Luke Kyte

 May 18th, 2021

"And I know those results have really just materialised from that dynamic of putting people first." Luke Kyte. 

Those results include:

  • Team retention: 97% team retention over the last two years. 
  • Revenue & profit: increased 40% and 60% respectively 
  • Annual leave: Since the introduction of unlimited holiday, annual leave has increased an average of 37% in the team 
  • Sickness: per person has dropped to 0.46 days a year – the UK ave is 4.1. This demonstrates the effectiveness of policies that put people first. 

Luke Kyte speaks openly about a cultural revolution at Reddico. In the early years the focus was on creating a fun place to work but they had missed some important ingredients that create a culture - like putting people first and giving people more responsibility, trust and freedom to work in a way that is right for them. Luke talks us through their journey from traditional management and traditional mindsets to where they are today with self-management. As a company they are constantly evolving and changing, there is no standing still. But now they have a way of working and level of transparency that reassures people and creates psychological business owners out of the team. 


Luke Kyte is Head of Culture & Business Improvement at Reddico. His background is in Journalism and he originally joined Reddico as a content writer. He rolled out Reddico's culture manifesto in 2018, and has since helped Reddico to become the 4th best place to work in the UK, transitioning the business from a traditional framework, to one focused on self-management. He writes for the Corporate Rebels and speaks at events on Reddico's journey as well as workplace culture. 


Reddico recent awards

  • Best Large SEO Agency Finalist European Search Awards 2021
  • Best Agency to Work For Winner Company Culture Awards 2021
  • 5th in UK’s Best Workplaces™ Great Place To Work® 2021
  • Best Small SEO Agency Winner European Search Awards 2020


Connect with Luke

Resources Mentioned

  • Maverick - Ricardo Semler
  • The Happy Manifesto - Henry Stewart
  • Reinventing Organizations - Frederic Laloux



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